Events

'MaRC 24', a two-day Marketing Conference of BEL held at Visakhaptanam from January 5-6, 2024, turned the spotlight on the increasing significance of the Marketing function in today's stiff competitive business scenario. The conference was inaugurated by Vice Admiral Sameer Saxena, AVSM, NM, Chief of Staff, HQ Eastern Naval Command, who was accompanied to the event by Rear Admiral Nelson D'Souza, NM (CSO Tech). The conference was attended by CMD, Directors, Heads of Strategic Business Units & Central Research Laboratories, guest speakers and Marketing representatives from all the Units & SBUs. The conference featured brainstorming sessions to generate innovative ways and means for the company to retain its leadership position in key segments. The participants also deliberated on many other relevant topics including generation of business leads, acquisition, marketing strategies and transformative ideas involving young marketing executives to maximise growth.